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Metadata, Hyperpersonalization, and Leveraging Longtail CTV Content

Published 18, Aug 2026

Streaming Media

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As streaming content providers increasingly realize not only the value of their back catalogs but how to optimize it through improved discovery, metadata and metadata standardization have become critical, as Gracenote’s Ashok Bania explains in conversation with Dataxis’ Ophelie Boucaud, and Hub Entertainment Research’s Jon Giegengack chimes in on the role of scene-level analysis in maximizing the value of deep back catalogs and longtail legacy IP in this clip from Streaming Media Connect 2026.

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