Description:
In this clip with Kaspar von Grünberg, Erik Muttersbach (Forto co-founder, now building Zauber) breaks down how automation—especially adaptive AI—can massively improve customer service in logistics by handling the messy exception work faster and more consistently.
Freight forwarding moves ~80% of what we touch, yet it still runs on inboxes, Excel files, and heroic humans patching problems in real time. Erik explains why “automation” in shipping isn’t like software automation—and why AI agents are finally making it workable: better quoting, faster order validation, cleaner document checks, and fewer delays caused by manual back-and-forth.
???? Full episode covers how the idea of "platformization" is impacting the logistics industry, and what software can learn from older industries
???? https://youtu.be/Yt4P2TkTXYw
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