Description:
Ilan Nass first tried his hand in finance before making a name for himself in the world of digital marketing. Ilan is the founder of Taktical, described as “A team of obsessed, data driven internet marketers who lead companies through the ever fluid landscape of today’s digital medium.”
This purpose has served them well. “Put a lot of thought in who you are and what you stand for as a company…why you need to exist,” advises Ilan Nass, TREPX Podcast Episode 56 guest.
The company’s demand and early growth come from the importance of knowing, understanding, and utilizing data to grow a business with effective marketing strategies. “People who do not know their own data will have a very difficult time growing in any meaningful way because they will not know where their holes are. Once you know your data you can grow,” says Nass.
Ilan uses Unbounce to test landing pages and unlimited aspects of a website to see how changes impact traffic and conversions. He mentioned that something as simple as changing the size of a button had yielded a 20-30% change in effectiveness during tests. These improvements are only discovered by putting in the time and effort to test aspects of your website and digital marketing efforts. Two services Nass recommends are Domo.com and Geckoboard.
One of the most-utilized forms of digital marketing is blogging. It’s also one of the most misunderstood marketing efforts that has been widely adopted across the majority of industries. Companies invest time in blogging, but don’t always put in the additional time and work needed to make sure it gets in front of their target market. “You’re crazy if you think just posting in your own little world is enough,” says Nass. “One of my favorite shortcuts in digital marketing is reaching out to someone who already has a part of your target market,” continued Nass. Going where your audience is will make the most of your content and help build your audience that is regularly visiting your blog. “People wait for the audience to come to them, which is silly.” By guest blogging, appearing on podcasts, and hosting webinars associated with other businesses, you can get in front of potential customers quickly.
If looking for even more marketing tips and hacks from Taktical Founder Ilan Nass, get Ilan’s weekly growth hacks for free. Subscribe to his newsletter here. Follow Ilan on Twitter @IlanNass. .
Our Favorite Quotes from Ilan Nass in TREPX Podcast Episode 56
• “I think people are sometimes afraid of selling, and that’s something that is something that’s really, really important. You could have the worst product in the world, and if you’re selling, you could be a big business.”
• “You have to not be afraid to experiment.”
• “Getting creative with how you use things can be really helpful.”
• “There is this assumption that (digital marketing) runs on its own.”
• “There’s nothing better for growth than having a good competitor.”
About TREPX Podcast: TREPX Podcast provides insight, stories, and tips from entrepreneurs to help strengthen and grow your business. Starting in early 2015, host Micky Deming has interviewed dozens of founders, experts, business professionals and fellow podcasters to understand how they got to where they are now, and share their stories and expertise with others seeking to achieve their desired level of success.
Guests include Peter Shankman, Michael Port, Mike Michalowicz, Aaron Walker, Pam Slim, John Lee Dumas, and Jack Zerby. Discussed topics include marketing, mindset, customer service, business growth, social media, and much more. For audio to every episode, visit TrepXGroup.com/podcasts, or listen to the TREPX Podcast on iTunes or Stitcher.
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