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???? SQL for Marketers: SELECT, FROM, WHERE, ORDER BY & LIMIT (Explained with Google Sheets)

Published 11, Mar 2026

Porter Metrics


Description:
You don't need to become a developer to use SQL. In this video, we teach you the 5 most important SQL operators using Google Sheets as your mental model — because if you know how to create a table in Sheets, you already understand how SQL thinks.

▶ WHAT YOU'LL LEARN
→ SELECT: how to choose which columns appear in your query (just like choosing headers in Google Sheets)
→ FROM: how to tell SQL which table to pull data from (just like naming a tab in Sheets)
→ WHERE: how to filter rows by any condition (just like applying a filter in Sheets)
→ ORDER BY: how to sort your results ascending or descending
→ LIMIT: how to control how many rows your query returns
→ The correct order of operators in every SQL query: SELECT → FROM → WHERE → ORDER BY → LIMIT
→ A full example query combining all 5 operators

⏱ TIMESTAMPS
0:00 — Why SQL matters for marketers (and how easy it actually is)
0:45 — SELECT: choosing your columns
1:53 — FROM: specifying your data source
3:14 — WHERE: filtering your rows
4:33 — ORDER BY: sorting your results
5:14 — LIMIT: controlling how many rows you see
6:00 — The correct order of all 5 operators
6:25 — Full example query combining all operators

???? ABOUT THIS COURSE
This is part of the Google BigQuery for Marketers course by Porter Metrics — built for marketing teams who want to understand SQL well enough to query their BigQuery tables, create custom metrics, and blend data across platforms.

???? RESOURCES
→ Try Porter Metrics free: https://portermetrics.com
→ Full BigQuery for Marketers playlist: https://www.youtube.com/playlist?list=PLh9mb-JjFjzMFGo4MTPSC3kk14b5x1tKD

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