Description:
Matt Caschani from Rhoback shares what he is most excited about and his quick tip for advertisers:
As a huge data junkie, his favorite section of the day is the measurement piece, covering incrementality and triangulation, which he believes is the way every business should operate. He feels Meta is providing thought leadership and setting the gold standard in this area.
Try to figure out automation as much as possible. He compares today's work to that of accountants before Excel.
If you're not staying ahead of the curve, you're going to get left behind.
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